Video Production Tips

Video production requires great skill, experience and education to say the least. One of the main things that people often misunderstand about this field is that it can suck you in because of the intensive focus that goes in to every detail. Before you know it, you’ve skipped dinner and it’s far beyond bed time. So one must be willing and prepared to work long hours and be able to accept that some projects cannot be walked away from until they are completed.

For example, we worked with a real estate investment client in Chicago a few months ago. This company was flipping houses in the area and required a few high quality videos to post on their website depicting before and after photos, video and dubbing of the houses they were selling. After all, we thought this would be something that would demand material recorded during daylight hours.

A week in to the project, we learned that the company also hosted evening seminars and from that class they would take students to view homes for rent and for sale. They asked us if we could document the event and thus required us to work well in to the evening. This instance occurred weekly for about a month.

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The Art of Camera Shooting and Angle Placement

Cinematography:

A lot of technique and skill goes into creating good scenes in video production. The angle of the camera and the effects created by lights are all important things in creating good scenes in the movie. Basically, the important thing is the amount of space to be exposed in the camera shot. The angle of the camera, the setting of lights, and the space to be exposed to the character is the basic important things in cinematography.

Camera shooting:

Now there are plenty of courses offered in camera shooting. The beautiful videos of animals we watch on National Geographic and other wildlife channels are shot by the expert camera man with their high-resolution cameras and fine precision angle placement. There are proper angle placement techniques for shooting a high-quality video with precise details in it.

Important camera shooting techniques for wildlife photography:

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Marketing Your A/V Studio

Audio Video Marketing

As we know, you must be heard to be seen. Having an online presence is one of the essential parts of being successful in audio and video production. You cannot adapt your business properly without hiring a company for your online marketing.

We spoke to some reputable marketing agencies on the west coast, and we discussed some of the do’s and don’ts…here is what we found.

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Camera Lenses

From Pixabay

Choosing the right camera lens can be one of the pieces to the puzzle that you’ll be glad you didn’t overlook. So many filmmakers tend to just use the lens that they’re most comfortable with, but unless you’re filming the exact type of film or sequel, this is usually not the best way to go about it. Some say that the lens makes the director, so use care and do some research when selecting the best lens for your project.

Make sure that you understand which size crop sensor you’ll want, and also consider your focal length. In my experience, an APS-C mid range sensor was sufficient for almost every type of shot on my SLR cameras. But you can also choose a smaller Four-Thirds lens.

For the focal length, we see that there are quite a few directors that have a kit on hand for different lighting, even different times of day under sunlight demand a focal swap. In low light you may want to go with a fixed focal lens because of it’s wider aperture. There is another choice in the Full Frame length, which is very similar to 35mm.

Let’s take a quick snapshot at some of the most popular lenses.

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Post Production

credit to Pixabay.com

Some filmmakers overlook the post shooting process, otherwise known as post production. On the other hand, some filmmakers are constantly working on their product, tweaking color, adjusting shadows, even dubbing their audio more than one time in order to capture that perfect final piece that encompasses their original vision.

Obviously, to attempt to short cut this process is a massive mistake. Even when shooting documentaries or home video (think Blair Witch Project), the time spent in the studio is where the magic actually happens. Some will even outsource this process, which can be a sign that a filmmaker has given up on the creative process. Think about it, why would you allow anyone else to touch what you’ve created? The job must be managed or completed by the artist, anything else is a possible melting pot of ideas, thoughts, bad habits and conflicts.

There are typically three ways to handle this process:

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Auditory Adaptation

No, these tips are not about a medical condition in your ear. Rather, we will be discussing adapting and capturing audio for your next project. Whether that be studio recording or video production, the adaptation of your audio content must be of hi definition quality.

There are many ways to achieve this, and we all know about microphones, so let’s start there.

  • The most common microphone that will be able to capture most sounds in excellent quality is a condenser microphone. These type of microphones often require a power source, or phantom power in order to work properly. In some cases, the device you plug the microphone in to will provide that extra power supply.

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